How 69-Year-Old Canton Fair Honors Guangdong’s 1000-Year Legacy丨CBN Perspective

By Stephanie Li丨SFC, 21st Century Business Herald

Hello! Welcome back to CBN Perspective. I’m Stephanie Li. Today, we’re shining a light on an event that’s been the backbone of China’s foreign trade for nearly seven decades: the 138th China Import and Export Fair, better known as the Canton Fair.

Let’s kick things off with a staggering statistic: This year, over 207,000 buyers from 217 global markets arrived in Guangzhou—a “millennium-old commercial hub”—to take part.

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Since 1957, the Canton Fair has never missed a beat, even through global disruptions. But what keeps it relevant after 69 years? To answer that, we first need to tap into Guangdong’s millennium-long legacy of cross-border commerce.

Rewind to ancient times: Guangdong was the starting point of the Maritime Silk Road, with Xuwen Port (dating back to the Qin and Han dynasties) as one of China’s earliest official gateways for global trade. By the Tang and Song dynasties, it housed the Shibo Si  —the Imperial Maritime Trade Supervisorate, China’s first formal system for managing foreign commerce. Later, in the Qing Dynasty, Guangzhou’s “Thirteen Hongs” became the epicenter of Sino-Western trade. Openness is deeply woven into Guangdong’s DNA.

Fast forward to 1957: The first Canton Fair opened to bypass Western economic sanctions against China. Back then, it focused on agricultural goods and everyday staples. Today, it’s an epicenter for high-tech, smart, and green innovations. This year, over 32,000 enterprises exhibited, including, for the first time, more than 10,000 high-caliber firms labeled “high-tech” or “specialized & innovative.” 

So, what’s the Canton Fair’s secret to staying vibrant? Let’s talk innovation. This year, it launched its first-ever dedicated “Smart Medical Zone,” showcasing medical robots and AI-powered diagnostic tools. It also introduced “modular booth construction”—think of it as “trade-show Lego”—cutting costs for businesses and slashing carbon footprints.

As for the exhibits, over 1 million new products are on display, from AI+AR glasses that translate 89 languages in real time to bionic crawler robots that clean skyscrapers. More than 60% of these new items leverage cutting-edge technology.

But the fair isn’t just about gadgets; it’s about forging real connections. Its global network keeps expanding: This year, it added 18 new partners (like Brazil’s Federation of Foreign Trade Chambers), bringing the total to 227 across 110 countries. Even amid U.S. tariff shifts, American buyers, including retail giants like Target, still rely on the fair to stock their shelves. 

And let’s not overlook the small touches that make a big difference. This year, the fair added on-site tax refunds for overseas buyers, mobile “ASK ME” foreign-language help desks, and even Bluetooth+Beidou+5G navigation to find booths in a flash. Self-service kiosks can help you get a visitor badge in just 30 seconds. There’s even a “Canton Fair Music & Food Festival” to share Cantonese delicacies and folk art, because doing business should feel like making friends.

At the 137th Canton Fair earlier this year, "intelligence" emerged as a standout feature, with service robots stealing the spotlight at one point. By showcasing a diverse range of products, from embodied robots to educational and entertainment robots, the fair presented a concentrated display of China’s latest developments in service robots and the status of its upstream and downstream industrial chains. The fair also offered a glimpse into the profound transformation underway in Guangdong’s foreign trade.

Throughout its changes over the millennia, especially in the new era, the underlying logic of Guangdong has remained consistent, with greater emphasis on innovation and openness.

From ceramics to OEM (original equipment manufacturing) products, and then to high-tech products; from the original "new trio" to the current new "new trio"—the evolution of Guangdong’s export products maps out a clear path of industrial upgrading. It has gradually transformed from a "contract manufacturer" passively accepting orders into a "rule-setter" that proactively participates in and even leads industry development.

A thousand years ago, merchant ships docked at Fanfang, the foreign quarter in ancient Guangzhou, to complete tangible transactions; a thousand years later, global merchants gather at the Pazhou Exhibition Center, seeking the latest products and reliable partners at the Canton Fair.

From "selling to the world" to "buying from the world," and further to "linking with the world," the core of Guangdong’s foreign trade story has always been about doing business, making friends, and pursuing development. Guangdong has walked this path for a thousand years and will continue to move forward firmly, as a bridge between China’s past and the world’s future.

Editor: LI Yanxia

Host: Stephanie LI

Writer: Stephanie LI

Sound Editor: Stephanie LI

Graphic Designer: ZHENG Wenjing, LIAO Yuanni

Produced by 21st Century Business Herald Dept. of Overseas News.

Presented by SFC